Sunshine, starlets, social media influencers, sales. All are key to what Los Angeles has to offer as an alternative fashion show locale.
Rebecca Minkoff took full advantage of these elements for her first L.A. (and third overall) see-now-buy-now fashion show on Saturday, racheting up the experiential consumer element by choosing to show at what is arguably the city’s most visible and buzzworthy retail center, The Grove.
While the runway show itself had similarities to the fall 2016 event she mounted in the middle of Manhattan’s Greene Street last September — 500 seated guests lining a public, cobblestone street while hundreds more looked on as social media influencers and models walked in new current-season outfits that were shoppable immediately afterward — the L.A. show was actually the finale to an entire day’s worth of events, from an outdoor yoga class to meet-and-greets with other celebrities, all of which were open to the public.
Victoria Justice, Maddie Justice and Jamie Chung.
Katie Jones/WWD/REX/Shutterstock
“This is by far our largest show we’ve ever done in terms of who we are expecting,” Minkoff said before the show. “We have 500 seats, but we’ve invited the entire world, basically. We have nine influencers walking the show, and they have invited all of their
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