Leave it to Public School to shake things up a bit.
The New York-based streetwear brand has been chosen as the third label in the Council of Fashion Designers of America’s Retail Lab, a mentorship program that includes a physical store. But unlike their predecessors who opted for more-subdued designs, designers Dao-Yi Chow and Maxwell Osborne created an installation that re-creates a Cadillac crashing into a wall inside the store at the Cadillac House at 330 Hudson Street.
The prior two designers who participated in the program were Timo Weiland and Cushnie et Ochs.
“We messed it up a bit,” Osborne said. “We ran a car through the wall to offset the prettiness of the showroom.”
And in keeping with the Public School aesthetic, the car’s trunk is halfway open and goods for sale are spilling out. “It’s like a street mentality,” Chow said. “You pop the trunk and that’s where you find the hot merchandise.”
Saying the installation was “a lot of fun” to create, the designers said the mix will change every week or so in order to draw repeat customers. In addition to men’s and women’s looks from the core Public School collection, the store will include “exclusive collaborative product” as well,
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