
The Otherside is the latest Melbourne based fashion agency, established in 2017. With over 30 years combined experience in fashion, marketing and brand management, directors Catherine Parini, Ida Kalimeris and Elissa Ioannou specialise in placement, servicing and growing new and established brands into the market. This dynamic trio holds strong relationships with premium boutiques throughout Victoria, Tasmania and South Australia.
Based in the creative hub of Yarra Place, the South Melbourne showroom reflects the aspirational and contemporary labels that are represented.
With meticulous forecasting and the highest quality brand management, the agency works closely with suppliers to ensure customers’ needs are fulfilled, and that the brands are exposed and prominent within the market place.
info@theothersidefa.com
www.theothersidefa.com.au

The Otherside is the latest Melbourne based fashion agency, established in 2017. With over 30 years combined experience in fashion, marketing and brand management, directors Catherine Parini, Ida Kalimeris and Elissa Ioannou specialise in placement, servicing and growing new and established brands into the market. This dynamic trio holds strong relationships with premium boutiques throughout Victoria, Tasmania and South Australia.
Based in the creative hub of Yarra Place, the South Melbourne showroom reflects the aspirational and contemporary labels that are represented.
With meticulous forecasting and the highest quality brand management, the agency works closely with suppliers to ensure customers’ needs are fulfilled, and that the brands are exposed and prominent within the market place.
info@theothersidefa.com
www.theothersidefa.com.au