YEKATERINBURG — Telegraphing the ironclad appeal of collaborations in the burgeoning luxury streetwear world, Gosha Rubchinskiy partnered with Levi’s and Dr. Martens for his fall 2018 show, staged tonight at the Boris Yeltsin Presidential Centre here.
The Russian designer, doing his third fashion show in his home country, also included an encore of his buzzy Burberry tie-up from last season, unveiling a new 13-item offer that includes scarves, shoes and checkered flannel bucket hats.
And he continued his alliance with Adidas for sneakers, a key affiliation as this industrial city gears up as one of the hosts of the 2018 Fifa World Cup and as Rubchinskiy, a popular figure in Europe’s young fashion scene, seeks to continue fanning his cool factor.
“The brand has never collaborated with a Russian designer to my knowledge. However, what Gosha is doing is inspiring and exciting to us,” said Darren McKoy, global category director, footwear and accessories, at Dr. Martens. “Creatively, we feel the very essence of the youthfulness of both brands have great synergy.”
“Youth culture is the engine that moves fashion,” he added.
Gosha Rubchinskiy X Dr Martens
Pavel Kirbyatev
Styles from the 78-year-old English boot maker included interpretations of its Adrian Tassel Loafer, which dates from 1980, and
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