PARIS — The Karl Lagerfeld label is heading to the Pitti Uomo trade show with a new unified men’s wear collection and a capsule line curated by the designer’s longtime personal assistant Sébastien Jondeau.
The label plans to fuse its Lagerfeld and Karl Lagerfeld labels under a single Karl Lagerfeld collection, which will be presented for the first time at the fair taking place in Florence from Jan. 9 to 12.
“Pitti represents an exciting platform to showcase our Karl Lagerfeld men’s collection and vision,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld. “It is our mission to continuously excite our consumers with great stories and make them a part of our brand experience.”
Jondeau, who has appeared in the label’s advertising campaigns and often flanks Lagerfeld on the red carpet, has designed a range of clothes spanning from sweatshirts to tuxedos, inspired by his multitasking lifestyle and love of sports such as boxing and motocross.
The Karl Lagerfeld Curated by Sébastien Jondeau collection, which includes ready-to-wear, accessories and footwear, will launch from August in Karl Lagerfeld stores worldwide, online at karl.com and via select wholesale partners.
“It’s everything I like to wear, like an ideal version of my wardrobe,” Jondeau told WWD
Follow WWD on Twitter or become a fan on Facebook.
Read More…