OBSESSED: Clique Media Group has become a staple at social media-forward events.
So it was no surprise to find the company’s cofounder Hillary Kerr participating in a spirited discussion this weekend with Rebecca Minkoff ahead of the designer’s spring 2017 presentation at The Grove shopping center in Los Angeles. The two sat before a group of about 50 to talk about entrepreneurship, leadership and social media before Kerr caught WWD up on the latest at Clique Media — the parent of digital brands such as Who What Wear, My Domaine, Byrdie and Obsessee.
Social media content maker Obsessee, one of the company’s newer brands, was at The Grove last summer for a brief pop-up. It marked Obsessee’s first foray into the brick-and-mortar world when it took over The Grove’s pop-up-designated glass pod at the center lawn.
The store was unique in that customers purchased items using social media currency. That is, instead of cash or credit to pay, they were required to post on places such as Instagram or Twitter to earn currency.
“It went so well. We had a line around the block the entire time we were there,” said Kerr, who herself went in to buy a pen using social currency.
The pop-up was such
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