Once the coronavirus pandemic continues to scale up, more and more fashion brands are rushing to capitalize on the crisis by launching a line of non-medical face masks.
While a fabric face mask remains a controversial object due to no proven evidence to eliminate the risk of contagion, many of customers acknowledge that wearing a reusable fabric mask is better than nothing, is definitely practical, and can become an easy way to make fashion and political statements. For example, the speaker of White House Nancy Pelosi has made fabric masks a part of her protocol conveying a coordinated message of civic awareness and fashion expressiveness Nancy Pelosi face masks. And the number of mask-trendsetters is growing, boosting the development of entirely new segment of fashion accessories.
At the moment, the businesses involved in production of fashion fabric masks are small artisanal shops from high-end to down-market, bigger fashion brands and no-brand Asian producers ready to supply masks of their own design to all the markets in need.
In the USA Donna Lewis shop in Virginia is supplying above-mentioned Nancy Pelosi with the colorful-print fashion masks matching her suits and tops, while Kim Kardashian has launched a line of fabric face masks under her existing shapewear brand Skims, already out of stock. Vogue USA makes a reference to Etsy’s marketplace face mask selection supplied from different production countries.
In Italy ElexiaBeachwear artisanal beachwear brand has launched trikini, a set of classic bikini supplemented by a coordinated face mask, while the high-end jewelry brand Boccadamo has diversified into protective fashion masks lines for women, men and kids.
Asia, however, is ahead the whole world in fashion masks business. Digital magazine Lifestyleasia.com of Thailand summarizes the most recent developments of local brands, outstandingly versatile and suitable to all styles and budgets.
For more news on developing fashion masks market check TexAdviser scarves in coming weeks.