AZZARO RISING: Loris Azzaro began celebrations of its 50th anniversary with the presentation on Wednesday of a capsule collection designed by socialites Bianca Brandolini and Eugenie Niarchos.
Gabriel de Linage, chief executive officer of the Paris-based fashion house, said it was the first of five key events scheduled throughout the year, ahead of the planned relaunch of its women’s ready-to-wear collection in 2018.
In March, it plans to open its first men’s store in France in the Saint-Germain-des-Prés district of Paris. This will be followed by a retrospective at an undisclosed location in May, to be accompanied by a book published by Editions de la Martinière.
The house is set to reveal soon a successor for Arnaud Maillard and Alvaro Castejón, its former artistic directors who exited their roles in June after a three-year stint. In addition, it plans to launch a men’s capsule collection in the fourth quarter.
“We are trying to develop men’s and women’s in parallel. They are both very strong segments: men in particular thanks to the perfume, which is very well-known, and women’s fashion thanks to couture, which is at the heart of Azzaro,” de Linage told WWD.
“We plan to reunite men’s and women’s with a new women’s ready-to-wear
Follow WWD on Twitter or become a fan on Facebook.
Read More…