HAPPY FEET: British luxury footwear brand Malone Souliers is translating its colorful aesthetic to children’s shoes, with the launch of Minismalls, a new line for young, stylish girls, aged three to 10.
The new range will debut with one key style for spring 2017. The brand’s founders, Mary Alice Malone and Roy Luwolt, chose the signature Robyn flat — a pointed-toe, strappy style — and re-created it for bite-sized feet with a rounded toe and a variation of colors and textures, from bright glitter to soft suede and napa leather.
The collection, which goes on sale in February, was made with the same methods and materials as the main women’s line.
“The collection has been designed in direct response to the wishes of our clients whose daughters have long had shoe envy for their mothers’ Malone Souliers, which, due to their impressively evolved tastes, are naturally hard to find in toy stores,” said Malone, the brand’s creative director.
Malone Souliers launches Minismalls.
Courtesy
Luwolt, the brand’s managing director, added that a children’s line has always been an “intended phase” and after seven seasons and retail growth, the timing seemed right.
Malone Souliers has been gaining increasing popularity for its lace-up styles and bold use of texture and
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