After a successful holiday capsule collection in 2016, Reformation plans to start selling Net-a-porter, effective today.
Reformation, whose only other wholesale partnership is with Nordstrom, is known for its sustainable fashion. Reformation has 13 stores in New York, California, Florida, Massachusetts and Washington, D.C., with a pop-up planned for East Hampton this summer.
Net-a-porter will offer Reformation’s 11 signature styles, retailing from $98 to $268, in various exclusive colorways and sustainable fabrics. The offering includes linen dresses, snakeskin skirts and wide-leg pants. New items will be introduced on the site on a monthly basis. This is a long-term, permanent partnership.
Based in Los Angeles, Reformation is known for its recycled and eco fabrics, heat reflecting roof and clean energy in the factory, as well as recycled hangers in stores and eco-friendly packing for home shipments.
A Reformation look at Net-a-porter
Yael Aflalo, founder and chief executive officer of Reformation, explained why she wanted to expand her distribution via Net-a-porter. “Our mission at Reformation is to prove that fashion and sustainability can coexist and our partnership with Net-a-porter furthers that mission. We admire Net-a-porter for their innovative approach to fashion retail and because of their ability to build an amazing roster of brands. We’re really excited
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